Brother Launches Innobella Genuine Inks & Paper

Brother International, a leader in home and business IT peripherals that focuses on a 'Customer-First' approach, launched a new range of genuine inks and paper under the Innobella™ brand to optimize the printout and performance of its latest inkjet multi-function centre range – the MyHome and MyOffice Series. 

Derived from the words ‘Innovation’ and ‘Bella’ (the Italian for ‘beautiful’), Innobella™ uses cutting edge ink technology designed to be absorbed perfectly with Brother’s uniquely engineered paper for excellent reliability in print quality.

With Innobella by Brother, consumers have every reason to use genuine inks and paper. 

Genuine Inks & Paper + Brother’s New Inkjet MFCs = Innobella™ (Superior Colour Technology). The advanced hardware and software enhancements of Brother’s new inkjet machines coupled with Brother’s new range of genuine consumables, results in true-to-life printing with every single print.

Brother developed Innobella™ inks as a result of extensive Research & Development testing on over 100 different elements.  Combining the right quantity and variation, these elements ensure reliable operation and protection of Brother machines and print heads.

To achieve superior photo printing results, Brother incorporated a 1.5pl (picolitre) fine ink droplet enablement technology, normally found only in high-end inkjet all-in-ones, and added Memory Colour Technology to its new range of MyHome and MyOffice inkjet MFCs,

The 1.5pl ink droplet technology closes ink droplet gaps and accurately place these droplets on paper. When used with Innobella™ Inks & Paper, printouts are more vivid, have greater sharpness, finer definition and are smoother with noticeably less graininess.

Brother's Memory Colour Technology mimics the way people perceive colour in real life.  Brother harnessed this technology in the form of a database of true-to-life colours, so that every colour in an image is carefully matched against the database to create the right blend of inks for spectacularly realistic printouts.

Benefits That Only Innobella™ Can Offer

• Print Longevity: Innobella™ Ink & Paper are fade resistant and colour fast – even prolonged exposure to light and ozone will not cause printouts to fade with time, for colour vibrancy like never before. 
• Innobella™ Ink contains carefully selected chemicals to prevent clogging of the print head for smoother operation, ensuring reliability and durability of the Brother machine.
• Printing with Innobella™ Glossy Photo Paper will result in high quality prints with richer colours, sharper images and better definition due to the unique chemical formulation that enhances the smoothness of the paper surface, reducing ink bleed.
• Colour Rich, a new natural photo colour technology developed by Brother, expands the colour gamut by broadening the colour reproduction area, increasing the varied shades of the different colours and giving more dramatic shades.

Other Great Features Of Innobella Ink

• Delivery and Distribution: Innobellaä ink is of a specially formulated viscosity, allowing it to flow through critical points of the print head on demand for more even distribution of ink on the page and a more pleasing image.
• Anti-smear and Anti-clog: To prevent smearing during the printing process, Innobella ink penetrates and dries on the paper quickly to match the high print speeds of Brother new inkjet MFCs. This ensures that the ink will dry completely in between page prints, for clean, unsmudged printouts every time.  Innobellaä ink also contains carefully selected chemicals to prevent clogging of the print head for smoother operation, as well as reliability and durability of the Brother machine.
• Separate Ink Cartridges: Innobellaä ink is stored in 4 separate colour ink cartridges and can be replaced individually as and when a particular colour runs out. This helps in reducing wastage as well as lowering cost per copy. 

Pricing and Availability

Innobella™ genuine inks range includes the competitively priced black ink cartridge LC57BK retailing at RM68 and affordable colour cartridges in cyan LC-57C, magenta LC-57M and yellow LC-57Y at RM38 per colour cartridge.  Users of the MyOffice Series MFC-5460CN and MFC-5860CN can opt for the high-yield black ink cartridge LC-57HYBK that retails at RM103.    

Innobella™ Glossy Paper is available in A4-size BP-61GLA, RM30 (20 sheets) and 4R-size BP-61GLP at RM15 (20 sheets).

For more details on Innobella™ genuine inks and papers, Brother MyHome Series, Brother MyOffice Series and other Brother products please contact Brother International at 03.7680.9999 or log on to www.brother.com.my.