Help fight HIV/AIDS in Africa with new red MOTOSLVR L7

The RED MOTOSLVR L7 is available now at a recommended retail price of RM649 with a Celcom Postpaid subscription at any Celcom branch.

 Get a new red MOTOSLVR L7 and you are contributing in a fight against HIV/AIDS in Africa.

Join Celcom, Motorola and (PRODUCT) RED initiative that marries the private sector with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa. 

Motorola continues to go global in its effort to “spread RED” and eliminate HIV/AIDS in Africa with the announcement of MOTO (PRODUCT) RED in Malaysia.

As the exclusive worldwide wireless partner for (PRODUCT) RED, Motorola has developed a unique MOTO (PRODUCT) RED portfolio of signature handsets each designed to help eliminate AIDS in Africa. Launching this month in Malaysia, a special red MOTOSLVR L7 will be the first in a series of MOTO (PRODUCT) RED products available to Celcom consumers. 

The RED MOTOSLVR L7 is available now at a recommended retail price of RM649 with a Celcom Postpaid subscription at any Celcom branch.

In addition to all the features and style you would expect from a Motorola handset, the RED MOTOSLVR L7 includes a direct US$17.00 (RM63) contribution to the Global Fund, which is made each time a MOTO (PRODUCT) RED handset is purchased in Malaysia.

With each sale of a MOTO (PRODUCT) RED handset, Motorola will make a direct contribution of US$8.50 to the Global Fund and Celcom will match it with another US$8.50 contribution.

“MOTO (PRODUCT) RED is highlighting a true global emergency and along with our partners in Malaysia, allows us to help consumers in Malaysia take part in the Global Fund’s effort to help eliminate AIDS in Africa,” said Eric Chong, Motorola Mobile Devices Business, Country Manager, Malaysia & Brunei. “Together we have the opportunity to make a difference and create real change in the world by placing in people’s hands the ability to get involved in a meaningful way.”

Zalman Aefendy Zainal Abidin, David Taylor, Eric Chong

"We live in a world today that is more interdependent than it has ever been.  Many of us are trying to make a difference, and looking for ways to make a contribution. With the launch of the MOTO (PRODUCT) RED collection, we're now making it easier for everyone to do their bit," said Bobby Shriver, chief executive officer, (RED) (TM). "By simply purchasing a mobile phone from the exclusive MOTO (PRODUCT) RED collection - not only will the public have an incredible phone but they will be playing their role in helping eliminate a global epidemic. And, because you're looking good, and doing good with a MOTO (PRODUCT) RED phone - you're going to feel good. Now, that's good business."

The Malaysia launch of MOTO (PRODUCT) RED comes shortly after the US, UK, Singapore, and Switzerland  launches, which brought an enthusiastic response from supporters of the fight against AIDS in Africa. 

In an unprecedented demonstration of support, 11 leading Malaysian celebrities from the industries of acting, music, broadcast, fashion and photography have also aligned
behind this important initiative by becoming MOTO (PRODUCT) RED Malaysian ambassadors to drive awareness and understanding of the emergency:

MOTORED Ambassadors

Zizan Nin – Actor and model
Azura Zainal – Radio and TV personality
Daniel Tan – Actor and model
Gavin Yap – Theatre director and actor
Ida Nerina – Actress
Jen Siow – Photographer
Soo Kui Jien – TV personality in Malaysia and Singapore
Joanne Kam – Entertainer and emcee
Serena C – Radio and TV personality, and emcee
Sonny San – Fashion Designer
Sulina Baharin – Managing Partner, Ex model and actress
 
These ambassadors join many global names including David Beckham and Shaun White in rallying behind MOTO (PRODUCT) RED to drive awareness and understanding of the emergency.

Recent figures provided by the Global Fund demonstrate just how significant the individual contribution every new MOTO (PRODUCT) RED purchase can make. The proceeds of selling just three handsets can provide a year’s worth of school materials and daily hot meals for a child orphaned by AIDS.