"GAME" debuts on ESPN & Star Sports

Electronic Arts (NASDAQ: ERTS), the world's leading interactive entertainment software company, and ESPN STAR Sports, Asia's No.1 sports broadcaster, announced  their collaboration to bring "Game" - the first-ever gaming program produced in the region for Pan-Asian audiences. The show debuted on April 18, 2007, exclusively on STAR Sports on the Southeast Asia, Singapore, Asia and Hong Kong networks. The show will also feature on STAR Sports India and STAR Sports Taiwan networks, and will soon be launched on the ESPN network in Pacific Rim.

Incisively, objectively and energetically presented by popular STAR Sports female presenter Drinie Aguilar, the new 30-minute weekly programme showcases the latest trends in gaming.  “Game” offers its audience the latest news, extensive reviews, event reports from around the world, and previews of the hottest upcoming titles. 

The show will also include content that brings gaming and real-life sports closer together with segments like behind-the-scenes features, stories about top athletes and their favourite games, and exciting match-up simulations that predict the outcome of some of the world's biggest sporting events by using authentic sports games by EA SPORTS. In addition to sports titles, a variety of adrenaline-filled games from different genres and publishers will be featured on the show as well.

“We are very enthused about the launch of this new program”, said Jon Niermann, President, EA Asia Publishing.  “EA and ESPN are already partnering for in-game integration of ESPN broadcasting, and this pan-regional initiative in Asia Pacific will go a long way to help grow our blockbuster EA SPORTS franchises among Asian consumers and raise visibility for the brand.”

"We are delighted to be able to extend our partnership with EA into new markets after our successful collaboration in the US," said Bernard Stewart, vice president and general manager, ESPN Asia Pacific. "With ESPN STAR Sports’ leadership in Southeast Asia and ESPN network's presence in Australia and New Zealand, our Pan-Asian initiative is another example of our ability to add value to our partners around the world."  

Charles Less, senior vice president, advertising sales (SEA), ESPN STAR Sports, said "We are thrilled to have EA on board as a presenting sponsor to collaborate on this innovative genre of sports entertainment. By leveraging our pan-regional reach, we're confident this partnership will address the needs of our client and provide them with the right avenue and platform to reach their target audience. ESS reaches out to a huge market of sports enthusiasts in Southeast Asia, and through "Game", this partnership is certain to extend our reach to more viewers for sports entertainment by leveraging on the synergy between sports and gaming. "

Fans can catch "Game" exclusively throughout seven Asia-Pacific regions on STAR Sports networks in Asia, and on ESPN in Australia and New Zealand.

Program Details

Name:                   GAME

Format:                 30-minutes, weekly

Network/Region/Time: