Gaming News Microsoft unveils new Xbox Live 'experience'Whether you're one of the legions of hard-core Xbox players or someone who's only played with the game console casually, get ready for an all-new Xbox Live. Since the first announcement of the new approach to the massively popular service at E3 in July, some longtime fans have fretted that Microsoft is morphing it into a place for purely casual players at the expense of those for whom Xbox Live is nearly as much a home as where they actually live. »»  Take The Chase Online In Need For Speed UndercoverBlack Box, a studio of Electronic Arts Inc. (NASDAQ:ERTS) unveiled the online modes in Need for Speed™ Undercover, including the all-new multiplayer mode, Cops and Robbers. This visceral team-based mode pits two teams of four players against each other in the ultimate battle-royale. »»  Google launches AdSense for GamesThis screenshot shows one way Google will place ads in games, including casual Web-based games like PlayFish's Wordplay.(Credit: Google) If Google's entry into a field of advertising doesn't legitimize it, nothing can. And that's why the in-game advertising industry just got a huge shot in the arm. On Tuesday night, Google announced the beta launch of its new AdSense for Games program, the search giant's first foray into the video games market, and the long-awaited answer to the question of what the company planned to do with AdScape Media, which it bought for $23 million in February 2007. »»  World Cyber Games 2008 kicks off in MalaysiaThe search is on for Malaysia’s top cyber gamers to represent the country at the WCG Grand Finals in Cologne, Germany. »»  The Greater Good prevail over EvilThe forces of the greater good of the Tau Empire had finally prevailed over the evil Necron at the Dawn of War Dark Crusade Mini Tournament held at Eclipse Multimedia cyber café in Old Klang Road last weekend. »» HP powers AsianMedia's Lineage II HP has been selected as the technology provider of choice by Asian Media Development Group (AsianMedia), the Philippines’ largest PC games distributor. »»  "GAME" debuts on ESPN & Star SportsEA and ESPN STAR Sports announced their collaboration to bring "Game" - the first-ever gaming program produced in the region for Pan-Asian audiences. »»  Supreme CommanderSci-Fi real time strategy game Supreme Commander is now available for RM79.90. »» Winning Eleven: Pro Evo Soccer It's going to be an exciting line up for Winning Eleven: Pro Evo Soccer fans from the 31st of March to the 15th of April 2007 with a tournament happening at Subang Parade IT Fair. »»  NVIDIA release developer toolkit for DirectX 10The game development industry is currently in the middle of one of the biggest transitions in its history with the introduction of Microsoft DirectX 10. To help the development community transition quickly to DirectX 10, NVIDIA® (Nasdaq: NVDA) introduced a definitive new platform for advanced game development. »»
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