Linksys announced 3 new routers WRT54G2, WRT160N and WRT310N

Linksys®, a Division of Cisco, the leading provider of VoIP, wireless and networking hardware for the consumer and small business environments, announced three new routers in Malaysia. The new range features the Wireless-G Broadband Router (WRT54G2), the Ultra RangePlus Wireless-N Broadband Router (WRT160N) and the Ultra RangePlus Wireless-N Gigabit Router (WRT310N). 

These new routers are the first models available in Malaysia that feature a stylish new design and come with improved usability features such as the Linksys Easylink Advisor (LELA), which helps simplify the set-up of the network, and helps assure that all devices and connections are stable and secure.

“The new range of routers showcases the way in which Linksys is taking Wireless-G and Wireless-N to new levels of design, performance and ease of use. We believe that the sleek new router design is sympathetic to modern living whereas traditional routers have been hidden in a cupboard or behind a curtain,” said Tang Boon Ping, Linksys Regional Sales Director, Asia. “But it is not only the design that make these products attractive – installing a home network with the wireless router or connecting additional devices is simplified with our new Linksys EasyLink Advisor including the improved set-up wizard.”

New Form Factor
Designed to take the router out of the study and into the living room, the WRT54G2, WRT160N and the WRT310N all come with a shiny finish, alluring curves and slim profile which refreshes and revamp the industrial design on Linksys router models. These products were created to fit in virtually any home.

This new emphasis on design is not just a bold statement on form, but also an evolution of the functional aspects of the router. The new sleek design features an internal antenna technology which integrates the antenna into the router body without compromising signal coverage.

Linksys took an extensive approach to developing the new industrial designs. Detailed market research was conducted to reveal consumer preferences for design. Out of the over 160 designs that were reviewed, consumers showed preferences for sleek, contemporary designs which illustrated high performance and blended seamlessly with trendy homes or high trends office environments.

LELA: so far for techno talk!
Besides the new design, the WRT54G2, WRT160N and the WRT310N are shipped with the Linksys EasyLink Advisor (LELA) application, which is a technology advisor that helps setting up, managing and connecting additional products to the network. This simple-to-use software package is designed to take away the technical hassle setting up wireless network and helps keeping the network highly secure and connected.

LELA will automatically check for updates for all Linksys products on the network, and can securely configure other connected devices and computers. The intuitive interface can help simplify set-up and maintenance of a home network – making it easier and more accessible than ever before!

Users without networking experience can appreciate how LELA can help scan the network for issues, troubleshoot and attempt to resolve any potential conflicts. No more techno talk or passwords required.

Security with a push of a button
Helping to keeping a network safe and secure can be configured with just one simple button on the WRT54G2, WRT160N and the WRT310N. The WPS (Wi-Fi Protected Setup) feature is designed to help make securing wireless devices easier. Simply push the WPS button on the router and on another WPS-enabled wireless device to automatically create an encrypted wireless connection between them.

Pricing and Availability
The WRT54G2, WRT160N and WRT310N will be available in mid June 2008 from authorized distributors, key retailers and value-added resellers. The manufacturer’s sales recommended prices are as follows:
 
• WRT54G2 - RM175
• WRT160N - RM320
• WRT310N - RM469

About Linksys
Founded in 1988, Linksys, a Division of Cisco (NASDAQ: CSCO) is the recognized leader in Voice, Wireless and Ethernet networking hardware for consumer, SOHO and small business users. Linksys is dedicated to making networking easy and affordable for its customers, offering innovative, award-winning products that seamlessly integrate with a variety of devices and applications.  Linksys provides award-winning product support to its customers.  For more information, visit www.linksys.com.my.